Monday, October 7, 2013

According to the article given below, what market(s) Thailand should target? Why? Please give a behavioral reason for your recommendation

เว็ปไซท์ที่ใช้เปรียบเทียบโรงแรมของอังกฤษ www.trivago.co.uk ได้รวบรวมจุดหมายปลายทางเพื่อการท่องเที่ยวที่ถูกและแพงที่สุดสำหรับฤดูร้อนปี 2013 นี้ 10 แห่ง จากผลการรวบรวมความคิดเห็นของผู้ใช้เว็ปไซต์ ดังกล่าวพบว่า เกาะโบราโบรา ในหมู่เกาะเฟรนช์ โพลินิเซีย เป็นจุดหมายปลายทางที่แพงที่สุด โดยมีอัตราค่าห้องพักต่อคืนเฉลี่ย 497 ปอนด์ ส่วนจุดหมายปลายทางที่ถูกที่สุดนั้นคือหาดป่าตอง จังหวัดภูเก็ตโดยมีอัตราค่าห้องพักเฉลี่ยอยู่ที่ 33 ปอนด์ต่อคืน
รายละเอียดจุดหมายปลายทางที่ถูก และแพงที่สุด 10 อันดับแสดงในตารางด้านล่างนี้
จุดหมายปลายทาง อัตราค่าห้องพักต่อคืน (£) จุดหมายปลายทาง อัตราค่าห้องพักต่อคืน (£)
1. หาดป่าตองจังหวัดภูเก็ต 33 1. เกาะโบรา โบรา (เฟรนช์ โพลินิเซีย) 497
2. เมืองเคลาโฟส (กรีซ) 34 2. ปอร์โต แซร์โว (ซาร์ดิเนียร์) 417
3. เมืองวาร์นา (บัลแกเรีย) 41 3. เมือง ปูลา (ซาร์ดิเนียร์) 377
4. วลาดิซลาโวโว (โปแลนด์) 45 4. โมนาโค (Côte d’ Azur) 315
5. ลาซ ปาล์มาซ (แกรด์ คานารี) 47 5. ฟอร์เต้ เด มาร์มี (แคว้นทัซคานี) 295
6. อัลซินจ์ (มอนเตเนโกร) 47 6. มอนเต้ อาร์เจนตาโร้ (ทัซคานี) 291
7. ซารานดา (อัลบาเนีย) 48 7. คาปรี (แคว้นคามปานเยีย) 219
8. อัลเมอเรีย (สเปน) 48 8. ลากูนา บีช (แคลิฟอร์เนีย) 218
9. เปอร์โต เดอ ลาครูซ (เทเนรีฟ) 50 9. โบนิฟาร์ซิโอ (คอร์ซิก้า) 208
10. เคลึยร์วอเตอร์ (ฟลอริด้า) 69 10. เอส พูลโจซ (ฟอร์เมนตารา) 178
ราคาเฉลี่ย 3 เดือนระหว่างเดือน มิถุนายน กรกฎาคม และสิงหาคม 2013

จากตารางด้านบนนั้นมีประเด็นที่น่าสนใจดังต่อไปนี้
1. จุดหมายปลายทางที่ถูกที่สุด 8 ใน 10 อยู่ในทวีปยุโรป
2. จุดหมายปลายทางที่แพงที่สุด 5 ใน 10 อยู่ในประเทศอิตาลี

เดนิส บาร์เล็ต จากเว็ปไซท์ www.trivago.co.uk กล่าวว่าเป็นที่น่ายินดีที่เห็นจุดหมายปลายทางใหม่ๆที่เป็นที่นิยมมากขึ้นจากภูมิภาคยุโรปตะวันออกเช่นบัลแกเรีย มอนเตเนโกร และซาร์ดีเนีย ซึ่งทำให้มีการกระจายรายได้ไปยังประเทศเหล่านั้น และถือเป็นโอกาสของชาวอังกฤษในการเลือกเดินทางท่องเที่ยวเพื่อเดินทางพักผ่อนยังจุดหมายปลายทางที่ไม่ไกลมาก และมีราคาถูก คือมีราคาที่พักถูกกว่า 50 £ และได้แสดงให้เห็นถึงอิทธิพลของการใช้สถานที่เป็นที่ถ่ายทำรายการภาพยนตร์ และรายการโทรทัศน์ Laguna Beach และ The Hills ที่ทำให้ราคาผลิตภัณฑ์การท่องเที่ยวรวมถึงบริการที่พักด้วยโดยเพิ่มอย่างมากถึงเฉลี่ยคืนละ 218 £
แหล่งที่มาของข้อมูล: http://www.traveldailynews.com/news/article/55888/summer-2013-cheapest-vs-most

47 comments:

  1. From this article, I think Thailand should targeted on nature tourism . Thailand has abundant natural resources . Thailand is dominated has traveler visitors throughout the year. Especially type of sea traveler coral reef. Is very popular among tourists from Russia and Europe. Thailand probably not have advanced technology with other countries, but we can attract tourists to travel in Thailand, By using to be helpful.

    Mutita Jundud 5408980 Sec.02

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  2. I think the market should change the group of tourists in Thailand, should set a new target for tourists willing to pay more for a new tourist attraction and good service.
    Because if we do not change the group's new goal for us will decline and tourist attraction will be cheaper. Only need quality tourists. needless low-income tourists.

    kanwanop Phadittumma 5407307 sec 02

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  3. Thailand should focus on the natural attractions because of the above article shows that the attractions of Thailand's most popular Pa-tong beach is a natural attractions. Thailand has so many natural attractions and contain the rate of Thailand is cheap.The supporting tour for the tourists interested to visit in Thailand is easy to promote to tourists.

    Khwanrutai Nirattisaideesakul 5408911 sec.02

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  4. Patong always attraction tourist. Some people choose this place because nature or another reason is cheap. And that why patong always got mass tourism. They came to set party and then gone bring a pollution,criminal and a bad image for our country. So I think Thailand should considering about news target. We should improve new things
    such as facility or manage environment for attractive heavy pay tourist. And when the things get better I guest good tourist will change destination to our country.

    Setthapak Sakkijjaroong 5404001 Sec.02

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  5. From the article above. Thailand should be targeted to the natural attractions of the sea. Because of the survey to the most favorite beach in Thailand. Accommodation costs are affordable. And arrival rates. Thailand may have a promotional tour to promote the sale room.

    Jiraporn Roengsuntia 5409353 Sec.02

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  6. I think Thailand should improve new tourist attraction for the city to build new audiences. Travellers may have to pay extra for the convenience. There are areas that add value to the city. The image look better.

    Rochjanasak Sriyapai 5406241sec 02

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  7. I think Thailand should focus on the natural attractions because of our beautiful sea.We should promote regional Thailand.Through different media. Be the strengths of our sales. Prices will rise in tourism. And quality.

    Piyawan Moranon 5404625 sec02

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  8. This comment has been removed by the author.

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  9. I think Thailand has the natural attractions that can attract foreign tourists have much. not only a cheap price, but also great value for money and the good service , so we should development of safety systems to reduce the negative image . create a good image for the tourists to come back again

    Teerada Sopacharoenwong 5405721 Sec02

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  10. I think Thailand should target market who can pay more and like natural because Thailand have many nature attraction and many culture such as beach mountain etc. so, Thailand should change image from cheaper travel to change expensive travel. I think Thailand can support high class group because Thailand have many 5 star hotel and have the best for service and have many facilities.I think high class group who is people high quality and can pay more. so,high class group can make many profit and make economy better in Thailand more than other group.

    Donkanok Srinak 5303782 sec02

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  11. I think Thailand should target natural attraction and service because Thailand has plenty of beautiful natural and famous about service. If promote about beautiful and unique attraction that made tourists came to Thailand because best place more than came because the price is cheap
    Tanaporn Tessurin 5402159 sec02

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  12. I think Thailand should choose tourists that not damage for environment. Our country has many plentiful environment of destination. We should focus on the natural attractions. I think it can attract heavy pay tourist that want to touch the plentiful environment truthfully. And it can make Thailand has a good image at the same time.

    5406008 Kanokphan Lohdumrongrat TRM319

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  13. I think Thailand should the natural attractions because of our beautiful mountain and beach.I think Thailand can support every class group because at unbeatable prices and best service can make guest be relax.

    Pitchapa Sinsoonthorn
    5402045 sec.01

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  14. From the article , I think Thailand should to change the target of tourists , because the tourists who came to Thailand is a group who are spending less and they always do the thing affect the nature. Then Thailand must should the tourists who can spend a lot and they care about the nature. It is way to develop economic and environment of country.

    5406359 Phongphahol Phensiriphan TRM 319 Sec 01

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  15. I think Thailand should screen about tourists who came in Thailand and could change the target of tourists. I think the government could choose the tourists who can spend a lot of money and the tourists behavior is want to relax and take a rest. I think it's can focus about target on nature tourism. It's can be make the many revenue and have a good tourists in our country.

    5404897 Peerapat Ploybanpheo TRM319 Sec.01

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  16. Phavinee Meerahannok 5407123 sec.02October 13, 2013 at 11:20 PM

    From the artical, I think Thailand should define the new tarket because now Thailand market's tarket such as mass group, they can pay to visit but amount of tourist 's so much and thy don't care about environment, it will affect to overview in the future. Phatong or any attraction in Thailand have the natural's promote tourism.So,Thainland should fine the new tarket that have a power and care the environment too.

    ภาวิณี มีระหันนนอก 5407123 Sec.02

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  17. T think Thailand choose target of tourism ecotourism or tourist with study. Because It will reduce the destruction of nature and resource available in Thailand.

    5404489 Natsuda TRM319 sec 01

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  18. Benjaporn Wongchaisri ID5405566 sec.02October 14, 2013 at 12:17 AM

    I think markets that Thailand should target are natural attraction and sustainable tourism. The reason why I recommend natural attraction because Thailand have a lot of beautiful natural, white sand beach, beautiful beach and water fall and other reason that I recommend sustainable tourism because they won’t destroy our natural and environment and trying to make only a positive impact on our environment, society and economy.

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  19. I think about market Thailand should target is groups like natural, peaceful easy lifestyle convenient for guest low cost but have tourist attraction beautiful such as sea, mountain,forest be plentifully.And target all class can come on travel comfortable and cheap.
    5403271 Thammanoon Wanapornpaipeuk TRM319 Sec.01

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  20. I think Thailand should upgrade quaility of thailand. Hotel should have various facility for up price and high value. Besides you choose tourists who have a lot of money for spend which help more income in Thailand.

    Kalunyu Uycharoen 5404577 TRM319 SEC01

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  21. I think Thailand should develop our attractions and facilities. I think that both are important thing for tourist and our natural or attractions is a our selling point.It's can attract tourist.

    5403240 sec01

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  22. I think Thailand should have to choose target of tourism to visit in Thailand. Because most tourists arriving the budget at the expense of less. Therefore, we should choose a target of tourists who come to visit for leisure and nature conservation and non-destructive nature.

    5404101 Jaturong Molsuwan TRM319 SEC01

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  23. From the artical I think Thailand have to target the high quality tourism to visit
    because Thailand have a lot of nice place if we choose a lot of low quality tourist it can make Thailand image look bad like Phuket in present it have many thing bad like drug and more.
    พีรพล วิชินโรจน์จรัล ID5402431 Trm319 Sec.02

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  24. In my opinion, Thailand should improve in terms of promoting tourism is very informal.Thailand tourism has suffered because currently many issues. Both sides of politics. Bad image to be spread.In terms of price, it should be updated to suit the natural resources lost as well.

    5400438 Suwat Sripanyatham TRM319 SEC.02

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  25. I think Thailand should target visitors to nature tourism because have nature beautiful with the best service , believe in safety and increase the hotel with more facilities comfortable.

    Sararat Yaso 5405429 trm319 sec02

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  26. From the website with a comparison of the cost of travel. Patong Beach is an important opportunity to be more known. Both beautiful and inexpensive. Not considered a downside or negative is the price. But it is something to appeal any more. So it should be developed into a tourist beach more beautiful and cheap.
    - Pavabhanond Patumvadhna (5402204) TRM319 SEC.02

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  27. Thailand should set a target range. Make accommodations that are both cheap and expensive option of a category and the attractions and accommodations, and create a high reputation as a tourist attraction.

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  28. - According from the question, I think the marketing in Thailand was targeted to festival, historic sites and nature that will be options to the tourists. As the rate of room renting, Thailand is one of ten that has the cheapest rooms renting in Asia, for example Patong in Phuket province has the cheapest room renting as 33 pounds per night. Thailand has many tourist attractions that the cost of living is very cheap and interest lots of tourists to have their own vacation in Thailand. So, Thailand will receive a lot of income from living, transportation, souvenir and so on.

    Yanakorn Pawabutra 5405317 TRM 319 Sec 02

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  29. In my opinion i think Thailand must select the good quality tourist to come in country because if we choose bad toutist it will effect to the image of the country and the resources of natural.

    Thanaphat Ruengpongsathorn 5402202 TRM:319 SEC:02

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  30. I think Thailand target was be the group of traveller who want to support the money or who like quality of value. Because the value of money in Thailand is very cheap so we select the number of visitor more than quality of visitor.
    ID 5406379 Trm319 sec 01

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  31. Thailand have many resource for tourism and the good value of money
    I think family target is suitable for travel and Thailand should be improve quality as much as better .

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  32. This comment has been removed by the author.

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  33. In my opinion, Thailand has many resources for tourism. We should be encouraging in terms of tourism in Thailand. Because Potential of the tourist was high. Thailand should have a good look at the place. and better services for travelers. In order to attract foreign tourists too.

    Pornsawan Raksat 5400352 Sec.01 TRM319

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  34. I think many group target Interested tourist attraction in the Thailand. Development affect tourist give target relaxation in Thailand .Make revenue and journeys.


    Sujittra Tangwiratchaikul 5506363 Sec02

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  35. I think should improve new tourist attraction and focus on the natural attractions. That can attract foreign tourist have much. And i think thailand can support high class group because thailand have many 5 star hotel and have many facilities and have the best of service. I think the high class group who can pay more.
    Pimsupa losiri 5307093 sec01

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  36. I think Thailand should target on the nature attractions.Because Thailand have many nature and culture such as beach,mountain,etc.Thailand should increase more value and support high class group.Thailand can attract heavy pay tourist.It can more Thailand has a good image and difference depart to competition clearly.


    Pukkarada Pitakburapha ID 5402664 Sec 01

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  37. This comment has been removed by the author.

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  38. I think Thailand should target natural attraction and service because Thailand has plenty of beautiful natural and famous about service.so if we can promote about the beautiful natural . I think it can certainly beneficail for Thailand.

    Oranuch Charoenvongsirikul 5402600 sec.02

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  39. I think Thailand has the natural attraction. It can attract foreign tourists too much. And not only a cheap price. but also great value for money and the good service. And Thailand have many nature attraction and many culture. So Thailand can attractive many tourist and can upgrade standard about tourism.

    Sasaporn Gajaseni ID:5402599 TRM319 sec.02

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  40. I think Thailand should have a tourism marketing goals. To help maintain and preserve the natural resources of the country. Select the target group. Incoming tourists for eco-tourism or tourists who visit for the development environment. This is to maintain the natural beauty and attraction to tourists who want to enjoy nature.

    5400366 กัณฑาทิพย์ TRM319 SEC.01

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  41. In my opinion, The reason why Thailand is the cheap destination because the local people just looking for money. So they make a low price for travel in Thailand. Or may be the corruption in the businessman that can make the lower price for destination.

    Nattapat Srisomsu ID:5402212 Trm 319 Section 02

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  42. I think Thailand is a country that is geographically one of the most beautiful countries in the world not only to promote tourism is important. Picture attractions such as the sea, mountains, waterfalls, and public relations . Read more about it than this. Such as hotels, shops selling souvenirs . S beds were not allowed to make it interesting . Thailand is rich in resources. And many beautiful sights .
    Montakran Limpanachaponkul 5607203 TRM319 Sec 02

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  43. I think Thailand is still a group of European tourists. The upper class customers. The results of the customer survey to the extent that rates in Thailand are cheap compared to the quality of rooms and service level. With European countries.Is a great opportunity for entrepreneurs to make more revenue from the thousands of visitors who will come to stay. The entrepreneurs should maintain high standards of accommodation and service or improve it even further to make the customer feel value for money and have a chance to adjust prices to rise.

    ตติยาพร 5406092 TRM319 SEC01

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  44. According to the article, my point of view is Thailand should hit the young tourists market. A group of age between 18-30 years as they are looking for a great holiday, cheap accommodation, awesome party time which they are affordable. There are so many places in Thailand where they can be enjoyed their summer such as Phuket, Bangkok, Pattay, Chiang Mai, Hau Hin, Suratthani, etc. Abovementioned places are somewhere those tourists can provide their budget and reach their expectation for a perfect holiday. for example, Phuket, they can find many accommodations in a stunning location something like Patong, Kata, Chalong in amount of 20 up to 100 dollars a night include full services of facilities. In part of entertainment, they can hang out by the beach, night club, beach club, theartre etc. On the otherhand, if they want to feel a city life they can check out the town where shopping malls located. There are so many phenomenon restaurants all around the island. There are national parks, zoo, water falls, mueseum etc. where they can explore wild life and learn Thai culture. Imagine how fantastic this trip going to be for young generation!
    Nantakan Prajakjang ID 5503239 sec 01

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  45. In my opinion. Thailand should focus on natural attractions such as The beach. Because this article popular attractions is Patong Beach and Thailand has many beautiful beach . also Thailand should develop and improve the attraction of this type are always beautiful and attractive. for has a lot of tourist.Tourist come to travel in Thailand.

    Kesinee Tongboonkua 5500730 section 01

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  46. I think Thailand should market is develop to tourist attractions more than here. Specifically to the beach. Because Thailand has a popular and famous beautiful beach. We should have a policy promote tourism for the foreigner has to know the beautiful tourist attractions.

    Panisa nelkhieo 5402776 section 01

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