Monday, February 23, 2015

What cultural aspects have you seen in this article?: To engage Chinese consumers, go for the gut

To engage Chinese consumers, go for the gut

66 comments:

  1. I seen a food and shopping aspect in Chinese culture in Chinese New Year by Chinese behavior, they like to buy luxury brands and a food is important for Chinese culture. Even before or now foods are importance for Chinese because they loved to enjoyed they food in a restaurant with family.The central importance of food in Chinese culture still stay last as long as a market provide the right product for the right target for Chinese culture.

    Ms.Chutchanok Khunnoi 5604600 Sec 01

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  2. I think that the culture of the Chinese people. New Year's Day in China is inspired to another country to the event to attract more Chinese tourists to travel to their country to make money. Because Chinese people like to travel and spend on their big day Behavior of Chinese tourists often do not conform to their culture pronounced.

    Ms. Wannaporn Khunrong (5603640) sec.1

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  3. I think the days of the Chinese New Year. It is a tradition that can attract foreign tourists to appreciate the culture of the country. Because China is able to create an identity for the country itself, for example. Therefore, the Chinese Lunar New Year with red symbols were the utensils or food with a red seal mark. And even the clothes were also produced.
    However, China is also a focus on shopping and eating during Chinese New Year is the day that the Chinese people to spend. This cultural festival and the family reunion again.

    Ms. Natnicha Chaoum 5506317 Sec.01

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  4. for me in luxury brands all they see is about marketing.
    In a Chinese new year, in a family give a red envelope to a kid or a person who is younger than them, so here the gab why those brand don't do a campaign for this time, buying a present to give to a person they respect.
    and I think because the most population in the world is china and also has an immigrated nation mixing with china.
    also many tourists come from China, they love to travel in EU
    so mostly brands are focusing about a Chinese new year to show people how they care about their tradition
    and Red is the good meaning for Chinese so they decorate their shoppes with this colour and it makes Chinese attract to them

    Cholticha Srithong 55-6576 sec 02

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  5. From the article that I read, I see Chinese's New Year culture. The Chinese people will out spending and faithful brand also includes restaurants that they will eat. Another auspicious culture during the Chinese new year is Chinese people will say everything but good.
    Mukrawin Kumhang 5603704 Sec01

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  7. In this article, It talk about one of the most important Chinese festival celebrated call Chinese New Year. Most luxury brand use this chance to get new product for this festival such as creating limited edition.Same as restaurant to get some new campaign for this festival.Not only Chinese New Year affect in China.It affect in worldwide and in every business.
    In my opinion,Chinese New Year is the long weekend holiday.That Chinese people get long rest to spend time on them happiness.

    Ms. Ruongploy Suwanra 5605435 Sec 01

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  8. In this article talk about Chinese New Year. Most chinese people will spend the money to buy food and shopping and something new on weekend with family and This Chinese New Year festival is weekend to spend time with family .Today, the Chinese called the date of payment. Luxury brands is creating limited edition products or new campaign are all red colour and dragon for this festival to attract consumer.The Chinese people believe that the color is a fortune.
    Tawinan Jitniyomsin ;5602671 sec01

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  9. Lunar New year holiday for Chinese New year is an important and more luxury for chinese and more tourists. This festival can attract the spending and shopping more highly. They have a fantastic show "the red and gold decoretion" dragon-themed Ferraris, pecial menus for cuisines which can persuad more foregner come to these places. This cause bring about the current of financail flow this business.

    Ms.Panisara Prompijarn 5604331 Sec.01

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  10. In this article , it talk about chinese new year. How important is it ? The chinese new year is the most important in China. It is not same as new year in january. But this new year is for chinese. In this festival chinese will spent a lot of money to buy many things such as luxury thing or go to the restaurant with familys. In the festival have many holiday that make chinese travel to rest . So in this festival make somethings new because every brands will make limited edition for this festival such as ferrari , burberry . And also restaurant will have special menu for this feetival. Today it is not have only in china . This festival is have around the world because every country have chinatown.

    Name: Khemika Peampool ID:5601562 SEC:02

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  11. This comment has been removed by the author.

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  12. In my opinion the cultural that i have seen in this article is shopping for the item and Importance food.Because Chinese comsumers shop for red item, gold item,dragon item including to red envelopex.More luxury brands have a campains and creating limited-edition item for the Lunar New Year. In destination restaurants they are create importance cuisine for the Lunar New Year by profassionally designed.However,shop for the item and Importance food is the cultural that Chinese consumer,go for the gut.
    Natsaran Ratchakom 5603194 sec.01

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  13. Chinese New Year is a major selling point for big corporations world wide.

    With a struggling financial climate compared to the past, companies are adapting their
    business strategies in order to maximise profit in the market.

    They have dont this by still offering exclusivity, but at a much more obtainable price.

    Many restuarants have taken advantage of the cultural aspects of the new year and incorporated it into a
    Limited cultural experience.

    The companies have done well in adapting to the financial climate, while still targetting the wills and
    needs of the chinese culture.

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  14. This comment has been removed by the author.

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  15. I think most Chinese people value the traditions. Tradition they inherited a long time. Therefore, Chinese people is importance to traditions. And there are people out consumption greatly during the festival. Whether it is food, gifts, clothing and much more. Manufacturers needs to make produce enough and is of interest to the Chinese consumers during the festival. Whether it is food . Or red clothing to wear in the Chinese New Year. The Chinese people are very population. Make the festival of the Chinese people have a role in the production and consumption of goods in a market economy.

    Narisa Damkham 5605743 sec.01

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  16. I think the Chinese New Year and Chinese culture is one that attracts both Chinese and foreign tourists have a positive impact on a hotel that is a hallmark of Chinese New Year to attract customers, as dragon symbol red and Item brand name of a popular Chinese and Chinese food.

    Ampon wongkornwichit ID.5601205 sec.01

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  17. From this article " To engage Chinese consumers, go for the gut" Chinese culture in Chinese New Year festival demonstrate the importance and power of the cost of Chinese people, such as clothing, gifts especially about foods that is importance and almost everything is red all this festival. In current not only China at this festival is popular, but has spread across the world are Chinese residents. Chinese New Year is a theme that makes marketing income from the Chinese behavior to spend in Chinese New Year festival.

    Mr. SUPARAK BORIPUN ID :5604383 sec 01

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  18. I've seen about the culture Eminent youngsters and long lasting.Everyone to focus on the dress and relatives.
    so I think that's what makes people love and discipline in execution .

    วรันธร บุญจันทร์ 5607238 sec.01

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  19. I think the culture of the chinese new year.from above so behavior of the chinese people like to spen money for the luxury good samble elothing bag.they like to shopping and eat good restaurant all so because of chinese new year is the day reunification once a year.

    Kanokwan chasorot. ID 5603558 sec.01

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  20. In this article, i have seen that Chinese New year is used for attracting Chinese consumers. As you know, the "red envelope" is needed, so most luxury brands create their limited-edition items, for example, Burberry brand has its sheep-themed "Lunar New Year" scarf. Another thing is restaurants. The restaurant in London is running a Chinese New Year "Wishing Tree and Festive Feast". The last one is shopping. You will see many jewelries about Chinese like gold year of the Rabbit Tiffany necklace or year of the Sheep Panerai. These are all about cultural aspects to engage Chinese consumers.
    Thammarak Chawalpipatpong 5601200 sec.01

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  21. I think the important culture is tradition, food, and people. Chinese people are all every continents. So Chinese New Year is known well every country. Chinese people will prepare food and sacrificial offering for pay respect to their ancestors. Chinese people like to use luxury brand and like to enjoy their food because foods are importance for them. They like to enjoy food in restaurant with their family. Including afternoon tea which has become a major selling point among Chinese tourists at shopping and hotel destinations in Europe and the US.
    Weerayoot Noonark 5602542 sec.01

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  22. In my opinion for the cultural of Chineses cusmoters. Shopping and foods are very important things for them. Because Chinese customers like to shop for red, gold, dragon items. Such as red envelopex.More luxury brands have a campains and creating limited-edition items for Lunar New Year. In destination of restaurants, they try to create the importance cuisine for the Lunar New Year by profassionally designed. However, shopping for the items and Creating the importance food is the cultural of the Chinese consumers.
    Alfadia Nimad 5602945 sec02

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  23. Today, Chinese culture prevalent around the world. Moreover, Chinese people live and travel all over the world. Products and services related to the culture and beliefs of China, it is very important in marketing. For example, Chinese new year, the Dragon is about prosperity, beliefs about red and gold is wealth, etc. So we see a lot of goods and services around the world that cater to Chinese culture, because Chinese people prefer expend, like to eat, and the Chinese people are the most in the world.Therefore, the market for the Chinese people, it is important that marketers all over the world, seen as a good opportunity if the goods and services contained in the consumer group of Chinese.

    Ms.Pimpisut Sakulthiptae (5707137) sec.01

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  24. This comment has been removed by the author.

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  25. Chinese is the most population in the world and also live in every part of this blue planet.As you see
    ,they have china town in every big cities around the world.
    To engage Chinese consumer, hot of products even foods targeted on what or when. Chinese spend
    thier money Such as " Luna New Year " , They use this chance to boost up their sale , Red product , cultural foods or some promotion.
    I think they can make a lot of money from Chinese. That why many store in Thailand start
    " Luna New Year " campaign
    วิทวัส มิตรเกรียงไกร กลุ่ม 01

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  26. Chinese culture is the key of eat to my heart as ever.
    Chinese New Year festivities What is sacred, the dragons and red and have a feast and go out shopping in China is very expensive purchases.
    However, during the latter part of China has reduced their shopping dramatically. And change the values of Riches is not too exaggerated as it was before.
    --sudaporn wanpen 5506564 sec.01

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  27. Many countries with a focus on Chinese new year. Everyone always return to their hometowns to celebrate with family and all families are often provided. The importance of food is very special. And to use the Plug on auspicious color is red.On the occasion of this will have to travel and spend more. Growing economy, good financing. Businesses have been getting a great response to customers.


    นางสาววัชนีภร ทองมาก 5409965 sec.01

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  28. This comment has been removed by the author.

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    Replies
    1. In a Chinese new year. In this festival chinese will spent a lot of money to buy many things In the festival have many that make chinese travel to rest . Because Chinese customers like to shop for red, gold, dragon items. More luxury brands have a campains and creating limited-edition items for Lunar New Year. In destination of restaurants, they try to create the importance cuisine for the Lunar New Year by profassionally designed. However, shopping for the items and Creating the importance food is the cultural of the Chinese consumers.
      นางสาว อรพรรณ เตศิริ 5506432 sec.01

      Delete
  29. In the article that i have seen. I think the cultural of Chinese consumers in Lunar New Year is shopping and have special food.In Lunar New Year shopping is one thing that Chinese consumer go for gut.The luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers.They are opted "red envelope" campaigns and creating limited- edition item. In the restaurant have to create importance cuisine for Lunar New Year via professionally designed.Because Chinese consumers are engage the restaurants to have special meal in Lunar New Year holiday.
    Richard Schuerpf 5606541 sec.01

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  30. Learn more about Chinese culture, such as Chinese New Year, Chinese New Year is another festival that attracts visitors to experience the Chinese culture with a national identity as well. --Kamonchanok Laophaisan 5503279 Sec. 01--

    ReplyDelete
  31. Chinese culture prevalent around the world. Moreover, Chinese people live and travel all over the world. Products and services related to the culture and beliefs of China, it is very important in marketing. For example, Chinese new year, the Dragon is about prosperity, beliefs about red and gold is wealth, etc. So we see a lot of goods and services around the world that cater to Chinese culture, because Chinese people prefer expend, like to eat, and the Chinese people are the most in the world.Therefore, the market for the Chinese people, it is important that marketers all over the world, seen as a good opportunity if the goods and services contained in the consumer group of Chinese.
    Naphawan Noppolkitticharone 5606482 sec.01

    ReplyDelete
  32. The consumption of the Chinese in this article demonstrate the key selling points of the popular Chinese name of which is more expensive in the During Season major. Chinese culture has contributed a lot in Economy. Many luxury brands have brought hope to make a profit during these important, however, is not just a luxury only to increase the number of people with food consumption are associated with the intake of Chinese culture because it's very important as well.

    Peerapat Pongsa-ard 5606716 sec.01

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    Replies
    1. Chinese belief that pass from one genration to the next. Pimploy Yantarakit. 5603275

      Delete
  33. According to the article, Chinese consumers have became important for the market around the world. This is because Chinese have a power of purchase, they have a lot of money and willing to pay for the luxury things including Brand-name, super car, and also the meals. However, the luxury things must come up with limited- edition that relating with Chinese tradition.

    Nawaporn Anurukratchada 5609192

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  34. This comment has been removed by the author.

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  35. Chinese’s tradition widespread to national. Chinese live in everywhere around the world. It’s a biggest nationality. Goods and services that concern with nationality, tradition and belief such as Chinese New Year are important for marketing. Moreover, dragons are symbol of civilization. Red and gold are symbol of wealth. Therefore, we give precedence to goods and service that concern with Chinese. Chinese have purchasing power. Finally, the marketing men give precedence to goods and service that concern with Chinese. They think that is a good opportunity for make a lot of benefit.

    Mr.Pakin Prempong 5607206 sec.01

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  36. I think the Chinese people give importance to the culture and traditions of the Chinese culture the country itself is usually tend to have superfluous spending during the festival. It used the money to pay clothing, food,Of the new season. All belong to the best and expensive. Food is very important for the Chinese meal for talk because of the family. And Chinese food is what attracts Chinese consumers as well.

    # 5603574 Prawpan Boonsri sec01

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  37. This article, talk about Chinese culture in Chinese New Year. Many Chinese people spend a lot of money to buy food, shopping or something that red item with family in this festival. More luxury brands is creating limited-edition item for this festival. And many countries given the central importance of food in Chinese culture. It's luxury brands and restaurants that are getting in on the Chinese New Year action

    Supanan Assawasathapornpol 5604011 sec. 01

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  38. In the article talked about the Chinese New Year. As the new year is a of Chinese culture.Chinese New Year is a great cost to buy them with family and eating good food.The ang Pao to the children. Various brands have brought cultural pay ang Pao to attract buying goods instead of ang took the money.Restaurant menu to do this season as well.The article can be seen that Chinese culture to focus on more. A unique Become a market niche for your product.
    Pannipa Supanputtha 5606389 sec.01

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  39. This comment has been removed by the author.

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  40. This article shows the culture of China, that influence people. Most of them use money, food, shop, and give themselves happiness. So this article shows a part of Chinese's tourists with the consumerism.

    Ms.Tanaporn Settakrikul 5605245 Sec.01

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  41. I think that the culture in this article Chinese people give precedence to holiday or Chinese New Year, That people go to shopping but the Chinese economy worsened, most Chinese people to save more, indicating that brand can be low-touch and effective in their holiday marketing,It's make consumers the luxury brand is reduced. And many countries given the central importance of food in Chinese culture
    Miss Chanunkon Piriyasunti 5506231 sec02

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  42. Suharit ButwichianMarch 25, 2015 at 9:32 AM

    From this article " To engage Chinese consumers, go for the gut"
    I have seen the changing culture of the Chinese people in the new year the Chinese, but from will give red envelopes. But at present, Chinese have come to behavior change of luxury brands and shopping centers in Europe and America is trying to find a big selling point, such as tea, to attract tourists to Chinese people.

    5504402 Suharit Butwichian Sec.02

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  43. In this regard, I know that the Chinese people have many culture and tastes.
    and It can be changed gradually over time. Now, The Chinese are buying more make the market more competitive.



    Meena Siripornchaikul 5607349 Sec.01

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  44. This comment has been removed by the author.

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  45. I have seen that Chinese New Year is used for attracting Chinese consumers. I think most Chinese people value the traditions to they inherited a long time. During the festival, that comsumers are interested in food, gifts, clothing and much more. Manufacturers needs to make produce enough and is of interest to the Chinese consumers during the festival and stimulate the market during the Chinese New Year ,too.

    Nattaporn Iyara 5608482 Sec.02

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  46. In this article. I thought culture is important for consumer. Because i seen from article about Chinese New Year despite economic downturn . But consumer still are get to restaurant and go-on to pay Cheaper shopping . On going to keep the Chinese culture.

    kunicha Muhammad 5601432 Sec.01

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  47. I have seen the changing culture of the Chinese people in the new year the Chinese. The culture Chinese prevalent around the world. Moreover, Chinese people live and travel all over the world but from will give red envelopes. Red and gold are symbol of wealth, dragons are symbol of civilization. Chinese people prefer expend, like to eat, they loved to enjoyed in a restaurant with family. Chinese people is importance to traditions.


    Manufacturers needs to make produce enough and is of interest to the Chinese consumers during the festival. The Chinese people have a role in the production and consumption of goods in a market economy. Market for the Chinese people, it is important that marketers all over the world, seen as a good opportunity. But at present, Chinese have come to behavior change of luxury brands and shopping centers in Europe and America because trying to find a big selling point.

    Thanatporn Suphawong 5606185 Sec.02

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  48. The Chinese New Year Festival will be spending a great deal. Most Chinese will use the brand name. Like the food eaten in a restaurant or hotel. Which reflects the cultural property. Wealth in spending the Chinese.
    Sakuna Liwphiliyawong 5605456 Sec.02

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  49. The cultural aspects in this article relate mainly to the down turn in the Chinese economy, and the government's crackdown on corruption, these two factors have had a major impact on Chinese consumer spending amongst China's wealthy elite.
    There has been a major down turn in Chinese consumer spending on luxury items, especially around the time of the Chinese lunar year.
    This down turn in spending has a major impact on brand name businesses, who target the Chinese market around certain holidays.
    Now businesses are targeting the Chinese market through food as this is a major part of Chinese culture especially around holiday time, brand name businesses are opening up up-scale restaurants as another way to target china's current stealth wealth.

    Name Somruethai Phandan ID 5603192 TRM319 Sec 01

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  50. I seen that this is changing Chinese people's consumption in Europe and the United States.in lunar New Years. Chinese people will pay more attention to eating a lot. Having spent that much. Brand was important to the Chinese people. Brand Burberry plaid scarf produce affordable and available. Ferrari red is the color of the sacred. But the response was not as good as 2012. Customers are attracted by the nine-disc set meal for customers. makkasan have Lunar New Year. Butsakorn Ajsuwan 5601438 TRM319 sec.01

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  51. I see that the chinese are very conservative and self-centered. What’s the point of travelling the world and still have to see what you have seen every day in your home country? What’s the point of buying the European brands when they come in Chinese style?
    Name Marisa santamit ID5709426 Sec02

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  52. China is likely to have spent lavishly on clothes, food festival of the season the best and expensive .

    Chanidapha kaewkamjun Sec01 ID 5503808

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  53. I 'think the chinese culture in New year festival. The most important social and economic holiday in china. Chinese customer they like to buy luxury brands is creating limited edition products. They have a fantastic show the red-gold and dragon-themed Ferraris and go to the restaurant they will have special menu for this festival with family important cuisine for the Luna New year and there are people out consumtion greatly during the festival. Chinese customer they like go to shopping in Europe and the US.

    Jeojan Nangwong ID 5606319 SEC 01

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  54. I think that the culture of the china people. I think because the most population in the world is china and also has an immigrated nation nixing with china. In lunar New Years. Food is very important for the china meal for talk because of the family. They like to shopping you will see many jewelries items.

    Nutthita Chumrit ID 5601062 sec 01

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  55. I think that days of the Chinese New Year. It is a tradition that can attract foreign tourists to appreciate the culture of the country.The chinese new year is the most important in China. In this festival chinese will spent a lot of money to buy many things such as luxury thing or go to the restaurant with familys the importance and power of the cost of Chinese people,everything is red all this festival. This cultural festival and the family reunion again.
    Jeeranut Suksuart ID 5500971 sec 01

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  56. I think the days of the Chinese New Year It is a tradition that can attract foreign tourists to appreciate the culture of the country China, thus creating a gravitational boost to the economy better and increase sales even more.
    Banjawan Pansanit ID 5501027 sec 02

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  57. By the Chinese New Year Chinese people are wearing red. And decorations At about the Chinese New Year , which will be the dragon symbol. A better definition In the Chinese New Year China will give priority to eat as well. Because he thought Chinese New Year is just one time per year .

    Thanya Tharakit ID:5505857 Sec.01

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  58. I think that spending in the Chinese new year Festival of the Chinese people. It's the spending that the incident, although one of the new year Festival this year, there will be one. I did it more anyway, but on the other hand, however, one good corner that he not lose income abroad. Money circulating within the country.

    Anongnat Jantachit
    Sec.01 Id.5608851

    ReplyDelete
  59. I think it can appeal to the Chinese New Year . Foreign tourists to admire. Culture of China It can create gravity for better economy and increase sales even more .

    ์ื์Name Weerawat anuttato ID 5505144 Sec 01

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  60. I think most chinese people value the traditions.Tradition they inherited a long time.Therefore chinese people is importance to traditions and there people out consumption greatly during the festival.Products and services related to the culture and beliefs of china it is very important in marketing for example chinese new year.The dragon is about prosperity beliefs about red and gold is wealth.Market for the chinese people it is important that marketers all over the world seen as a good opporrtunity.
    Jutarart Juntan ID 5500494 Sec01

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  61. MR.Yodsaphon Kotan
    ID Number 5606560
    TRM319 Sec01
    China is a society that believes in matters greatly. This belief that the Chinese people have a habit of buying a product that will help to promote the life and career has flourished so would create a product for the Chinese , it should create a product that will entice them to buy

    ReplyDelete
  62. I think the days of the Chinese New Year. It is a tradition that can attract foreign tourists to appreciate the culture of the country. Because China is able to create an identity for the country itself, for example. Therefore, the Chinese Lunar New Year with red symbols were the utensils or food with a red seal mark. And even the clothes were also produced.
    However, China is also a focus on shopping and eating during Chinese New Year is the day that the Chinese people to spend. This cultural festival and the family reunion again.

    Name. Anan Anuntachai 5409396 sec 02

    ReplyDelete
  63. I think that culture is important. The Chinese New Year will be a slowdown in the economy. But most Chinese continue to use the brand name.

    Name : Ramita Pandae 5505097 Sec:02

    ReplyDelete
  64. I think most chinese people will spend the money to buy food and shopping and something new on weekend with family and This Chinese New Year festival is weekend to spend time with family Make the festival of the Chinese people have a role in the production and consumption of goods in a market economy.

    Name Teerawat Aobsubkul 5608654 sec 02

    ReplyDelete